Total Quality Management

June 7, 2009

Dr. Joseph Juran

Dr.Joseph JuranJuran, like Deming, was invited to Japan in 1954 by the Union of Japanese Scientists and Engineers (JUSE). His lectures introduced the management dimensions of planning, organizing, and controlling and focused on the responsibility of management to achieve quality and the need for setting goals.

Juran defines quality as fitness for use in terms of design, conformance, availability, safety, and field use. Thus, his concept more closely incorporates the viewpoint of customer. He is prepared to measure everything and relies on systems and problem-solving techniques. Unlike Deming, he focuses on top-down management and technical methods rather than worker pride and satisfaction.

Juran’s 10 steps to quality improvement are:

  1. Build awareness of opportunity to improve.
  2. Set-goals for improvement.
  3. Organize to reach goals.
  4. Provide training
  5. Carryout projects to solve problems.
  6. Report progress.
  7. Give recognition.
  8. Communicate results.
  9. Keep score.
  10. Maintain momentum by making annual improvement part of the regular systems and processes of the company.

Juran is founder is the founder of Juran Institute in Wilton, Connecticut. He promoted a concept known as Managing Business Process Quality, which is a technique for executive cross-functional quality improvement. Juran contribution may, over the longer term, may be greater than Deming’s because Juran has broader concept, while Deming’s focus on statistical process control is more technical oriented.

Source: Total Quality Management by Joel E. Ross



  1. Dr Juran who passed away on 28th February, 2008 [aged 103]is considered one of the Quality Gurus of 20th century for his Trilogy of [a] Quality Planning [b] Quality Control &[c] Quality Improvement.He believed, Quality can be improved project by project and in no other way.He popularised four phased journey for such improvement projects namely [1] Defining the project [2]Analysing the symptoms,[3] Remedial journey & [4] Holding the gains.This methodoly is known as JQI [ Juran on Quality Improvement and is considered forerunner of Six Sigma that started at Motorola in the eighties.

    His last book has been his autobiography which tells us among other things his journey to attaining the status of
    ” Quality Guru”

    Comment by Jitendra Desai — December 12, 2009 @ 6:34 am

  2. great man

    Comment by ibrahim — December 31, 2010 @ 6:41 pm

  3. he’s a great man. The information was very useful. I choose him as ”father of quality” than another 9 gurus for my assignment.

    Comment by mr. neezam — February 20, 2011 @ 8:26 am

  4. Juran was a TQM Guru

    Comment by TIRIMBA IBRAHIM ONDABU — February 16, 2012 @ 2:03 pm

  5. I am reading about him for PMP and I am very impressed. What a legacy he has left.

    Comment by lgbaustin — May 30, 2012 @ 1:50 pm

  6. His ideas are difficult to be used in a corrupt organization, but they are concise and simple to be applied in education

    Comment by michael, segereti — June 30, 2012 @ 2:55 pm

  7. I do not even kniw the way I ended up right here, however I assumed this submit was good.

    I don’t understand who you might be however certainly you are going to a
    famous blogger for those who aren’t already. Cheers!

    Comment by go here — May 14, 2014 @ 5:19 pm

  8. What a basic foundation left behind for us!!! despite the fact that they are difficult to apply in organizations today but fact remains that “the ideas will leave to stand for ever!!

    Comment by calvince owiti — January 27, 2015 @ 8:04 am

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