Total Quality Management

December 19, 2008

Quality Gurus

Deming’s 14 Points of Quality
W Edwards Deming placed great importance and responsibility on management, at both the individual and company level, believing management to be responsible for 94% of quality problems.
His fourteen point plan is a complete philosophy of management, that can be applied to small or large organizations in the public, private or service sectors:
  1. Create constancy of purpose towards improvement of product and service.
  2. Adopt the new philosophy. We can no longer live with commonly accepted levels of delay, mistakes and defective workmanship.
  3. Cease dependence on mass inspection. Instead, require statistical evidence that quality is built in.
  4. End the practice of awarding business on the basis of price.
  5. Find problems. It is management’s job to work continually on the system.
  6. Institute modern methods of training on the job.
  7. Institute modern methods of supervision of production workers.  The responsibility of foremen must be changed from numbers to quality.
  8. Drive out fear, so that everyone may work effectively for the company.
  9. Break down barriers between departments.
  10. Eliminate numerical goals, posters and slogans for the workforce asking for new levels of productivity without providing methods.
  11. Eliminate work standards that prescribe numerical quotas.
  12. Remove barriers that stand between the hourly worker and their right to pride of workmanship.
  13. Institute a vigorous program of education and retraining.
  14. Create a structure in top management that will push on the above points every day
Toyota Follows Deming’s Principles
Dr. W. Edwards Deming’s principles support the global success of Toyota and other world renowned organization such as Proctor & Gamble, Ritz Carlton, Harley-Davidson, and many other leading organizations.
His teachings have helped these giants taking a quantum leap in terms of quality and productivity. Dr. Deming has contributed by explaining the fundamental philosophies of Total Quality Management in simple and effective manners.
Dr. Edward Deming

Dr. Edward Deming

The 14 principles he formulated are universally applicable in all sectors of business such as health-care, education—in fact, to any enterprise one can imagine.

This prophet of quality—was not known to his own countrymen till 1980s—created the theory behind today’s successful business practices.

Deming Award

Deming Award

He is respected in Japan as a national hero.  The most coveted quality award in Japan is known as “Deming Prize.”  This award is termed as a Nobel Prize for business success.

Deming Prize is awarded to successful Japanese companies with great fanfare every year. Dr. Deming helped Toyota develop the vital management philosophy and practices that enabled them to become market leaders around the world.
Dr. Shoichiro Toyoda, Chairman and former President (1982-1999) of Toyota, said:

Every day I think about what he meant to us. Deming is the core of our management.

Dr. Shoichiro Toyoda

Dr. Shoichiro Toyoda

In 2005, accepting the American Society for Quality’s Deming Medal, Dr. Toyoda elaborated:

…Dr. Deming came to Japan following World War II in order to teach industry leaders methods of statistical quality control, as well as to impart the significance of quality control in management and his overall management philosophy. He was an invaluable teacher…, playing an indispensable role in the development and revitalization of post-war Japan.
.Industrialists as well as academics earnestly began to study and implement Dr. Deming’s theories and philosophy. Dr. Deming soon became widely known not only as a brilliant theorist, but also as a kind and modest man. In 1951, the Deming Prize was founded in order to promote the widespread practice of quality control based on Dr. Deming’s philosophy.
Award Ceremony for the Deming Application Prize, 1965

Award Ceremony for the Deming Application Prize, 1965

We at Toyota Motor Corporation introduced TQC in 1961, and in 1965 were awarded the Deming Application Prize…. As we continued to implement Dr. Deming’s teachings, we were able to both raise the level of quality of our products as well as enhance our operations on the corporate level. I believe that TMC today is a result of our continued efforts to implement positive change in pursuit of the Deming Prize….

Now, we are faced with rapid global restructuring of both society and business. In the midst of these overwhelming changes, corporations faced with the challenge of providing value to a wide range of shareholders have begun to focus on quality innovations such as completely customer-oriented management practices, environmental preservation, and the upholding of corporate ethics


Toyota Assembly Plant Producing High Quality Automobiles
Toyota Assembly Plant Producing High Quality Automobiles

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